Types of Business
(1) Residential Projects
The Company and its subsidiaries engage in the real estate development business that offers a wide range of residential products, brands and development styles. The development includes low rise residential projects that offer sales of single-detached houses, semi-detached houses, and townhomes. The development tasks comprise infrastructure work within each development project, and for all product pricing, which are differentiated by product lines under different brands to cover diverse market segments and different clienteles.
The product brands for the Company and its Group are:
Product Type |
Brand |
Price Range |
Single-detached House |
|
15 - 40 MB |
|
6 - 15 MB |
|
Semi-detached house |
5 - 10 MB |
|
2 - 3 Story Townhouse |
3 - 6 MB |
|
2 Story Townhouse |
2 - 4 MB |
|
4 Story Shophouse |
5 - 7 MB |
In 2021, the Company launched 14 new residential projects with total project value of Baht 19 billion, comprising product categories as followed:
1. Golden Town Petchkasem 81
Pre-Sale Date : 7 - 8 November 2020
Project Detail : 2 Story Townhome
No. of units : 314 Units
Project Value : 1,046 MB
2. Golden Neo 2 Bangkae
Pre-Sale Date : 14 - 15 November 2020
Project Detail : 2-Story Semi-detached House
No. of units : 172 Units
Project Value : 1,164 MB
3. Golden Town 2 Ramintra-Wongwaen
Pre-Sale Date : 6 - 7 February 2021
Project Detail : 2 Story Townhome
No. of units : 289 Units
Project Value : 940 MB
4. Golden Neo Suksawat-Rama 3
Pre-Sale Date : 13 -14 February 2021
Project Detail : 2-Story Semi-detached House
No. of units : 215 Units
Project Value : 1,595 MB
5. Golden Neo Sukhumvit-Lasalle
Pre-Sale Date : 20 - 21 February 2021
Project Detail : 2-Story Semi-detached House
No. of units : 154 Units
Project Value : 1,416 MB
6. Golden Town Sukhumvit-Lasalle
Pre-Sale Date : 27 -28 February 2021
Project Detail : 2 Story Townhome
No. of units : 239 Units
Project Value : 914 MB
7. Golden Neo Ngamwongwan-Prachachuen
Pre-Sale Date : 6 -7 March 2021
Project Detail : 2-Story Semi-detached House
No. of units : 118 Units
Project Value : 979 MB
8. Golden Town Suksawat-Rama 3
Pre-Sale Date : 6 -7 March 2021
Project Detail : 2 Story Townhome
No. of units : 433 Units
Project Value : 1,613 MB
9. Golden Neo Khonkaen-Bueng Kaennakhon
Pre-Sale Date : 8 - 9 May 2021
Project Detail : 2-Story Semi-detached House
No. of units : 261 Units
Project Value : 692 MB
10. Golden Town Ratchapruk - Rama 5
Pre-Sale Date : 22 - 23 May 2021
Project Detail : 2 Story Townhome
No. of units : 193 Units
Project Value : 676 MB
11. Golden Town Angsila-Sukhumvit
Pre-Sale Date : 22 - 23 May 2021
Project Detail : 2 Story Townhome
No. of units : 492 Units
Project Value : 1,186 MB
12. Golden Neo Siriraj-Ratchapruek
Pre-Sale Date : 29 - 30 May 2021
Project Detail : 2-Story Semi-detached House
No. of units : 236 Units
Project Value : 2,060 MB
13. Grandio Suksawat-Rama 3
Pre-Sale Date : 5 - 6 June 2021
Project Detail : 2-Story Single-detached House
No. of units : 96 Units
Project Value : 1,388 MB
14. Grandio Sathorn
Pre-Sale Date : 21 - 22 August 2021
Project Detail : 2-Story Single-detached House
No. of units : 189 Units
Project Value : 2,477 MB
(2) Commercial Projects
For commercial developments, the Company aims to develop management efficiency and quality to better respond to its customer needs consistently. It also promotes activities that encourage growth in its rental occupancy and enable a continual increase in recurring revenues. At present, the Company has the following commercial developments which are serviced apartments, hotels, shopping center, and office buildings:
FYI Center
FYI center is located at the corner of the Rama 4 and Ratchadapisek (Phai Sing To) Roads, close to the Queen Sirikit National Convention Center and within a walking distance from the subway station (MRT) which has direct access to the front of the building. This project comprises a 12-story office building and three underground floors with a lettable area of 50,000 square meter, designed with flexibility in space utilization under the “Business + Creativity” concept. The project was completed in the second quarter of 2016 and was awarded the Gold Level certification of Leadership in Energy and Environmental Design (LEED) from the U.S. Green Building Council (USGBC) around the end of 2016 and the Award for Outstanding Quality of Life Project 2018 in the category of office buildings from the Association of Siamese Architects under the Royal Patronage.
Goldenland Building
The Goldenland Building is an 8-story office building with one underground floor that lodges a total lettable space of about 11,000 square meters, located near the main shopping area of central Bangkok with shopping places such as Centralworld, Gaysorn Shopping Centre, and Central Chidlom, as well as famous nearby hotels such as the Anantara Siam Bangkok Hotel, the Grand Hyatt Erawan, and the InterContinental Hotel. Located in Soi Mahadlekluang 1, the building is only 400 metres away from the Chidlom and Ratchadamri BTS Skytrain Stations. The building is also designed to afford the occupants’ adaptability with flexibility for small and medium enterprise tenants.
Additionally, the Company is the property manager for the following projects:
Park Ventures Ecoplex
Park Ventures Ecoplex is a Grade A office building for lease in the central business district with a lettable area of 27,000 square meters, located at the corner of the Ploenchit and Wireless Roads, with direct passage from the BTS Ploenchit Station. The project was awarded the Platinum Level certification of LEED (Leadership in Energy and Environmental Design Award) from the U.S. Green Building Council (USGBC)
Sathorn Square
Sathorn Square Office Tower is a 40-story commercial office building with 5 underground floors. It has a rental area of over 73,000 square meters, located in the heart of the central business district, at the Sathorn - Narathivas intersection with a direct passage link to the Chong Nonsi BTS Skytrain Station. The Sathorn Square Office Tower has a unique architectural design. Its rental spaces on each floor is designed to provide more open space, with no pillars, and increased flexibility in space usage and open floor office designs. The tower is an “Energy Conservation Building” that received the LEED Gold Certification (Leadership in Energy and Environmental Design Award) from the U.S. Green Building Council (USGBC). GOLD has sub-leased its leasehold rights to Golden Ventures Leasehold Real Estate Investment Trust (GVREIT) in April 2016.
W Hotel Bangkok
Nestled in the inner city and adjacent to Sathorn Square office building, W Hotel is a 30-storey luxury haven with five-story underground floor and boasts a total of 403 sleek, cozy and amenities-filled rooms with reclusive ambience. In addition to all modern comforts on offer, the upscale W Hotel is just a stone’s throw from BTS Chong Nonsi Skytrain mass transit system. Managed by the most renowned hospitality conglomerate Marriott International, the five-star hotel garners prestigious accolades, i.e. Best Design Hotel Worldwide 2015, but to name a few. GOLD entered into joint venture agreements, holding 20% of its shares, with foreign entities to develop the project
Modena by Fraser Bangkok
Modena by Fraser Bangkok is a 239-room, 14-story hotel with an underground floor, under the management of Fraser Hospitality. The hotel offers an at-home atmosphere and experience with all-day fine dining, fitness and meeting room service. The hotel building is located next to the FYI center and not far from the Queen Sirikit National Convention Center, and Khlong Toei Port, with access to many commercial areas via the subway line making this hotel especially convenient for business travelers.
The Ascott Sathorn and Sky Villas
The Ascott Sathorn Bangkok is a contemporary serviced apartment building situated amid the central business district of Sathorn Road, near the Chong Nonsi BTS Skytrain Station. This 35-story building houses 177 serviced apartment units, managed by the Ascott Group Limited, a leading serviced residence and hotel operator from Singapore. The 21st to 35th floor of the building locates the “Sky Villas” the luxurious and exclusive residential high-rise apartments decorated by renowned interior designers.
Mayfair Marriott Executive Apartment
Mayfair Marriott Executive Apartment is designed to be one of the most luxurious serviced apartment buildings in Bangkok, with a height of 25 stories. This development has also been granted a hotel operating license. The building houses 164 apartment units, with various sizes ranging from 1 to 3 bedrooms, inclusive of all-day meal service, swimming pool, fitness, pool-bar. The apartment is managed by the Marriott International Inc., a global brand hotel chain and leading hotel management company. The building is located in the middle of Soi Langsuan, not far from the BTS Skytrain Station and adjacent to Lumpini Park which is a famous park within the Bangkok central business district.
Samyan Mitrtown
Samyan Mitrtown is a mixed-use complex building. The project is worth more than Baht 9,000 million (which GOLD holds 49% of its share) located at Samyan intersection connecting Phaya Thai Road and Rama IV Road, and connected to the walking tunnel from MRT Samyan Station. Samyan Mitrtown comprises of 1) rental office space 2) hotel and residential area and 3) retail space. The details about the project are as follows;
- Office area: Mitrtown Office Tower is a grade A 31-story office building with a net lettable area of 48,000 square meters. The office area is equipped with turnstile system and the face scan security features. In addition, there are LED lamps in the whole building for energy saving, VAV system (air conditioning system which can adjust the temperature in sub-areas), and column-free office space. The project was awarded the Gold Level certification of LEED from the USGBC in August 2020.
- Residential area: Residential tower is a 33-story that consists of Triple Y Leasehold Residence (516-unit condominium) with public areas such as swimming pool, gym, sharing kitchen, laundry zone, fitness, library, etc. While it has segregated area for Triple Y Hotel (102-room hotel) with key card security system in all rooms and public areas such as fitness, meeting room, and multipurpose room. Triple Y Residence and Triple Y Hotel initially operated in August 2019 and September 2019 respectively.
- Retail area: Six-story building with a net lettable area of 36,000 square meters. Developed with the concept of ‘Learn Well and Eat Well’, the retail area hosts famous shops from the old Samyan and in-trend shops. There is a 24-hour zone to serve people at all time, and Mitrtown Hall with a 1,800 square meters space to host events, meetings, seminars, etc. which started commencing service in September 2019.